John left his native Derby and began his hairdressing career within the Vidal Sassoon organization in 1991. Within 5 years he had become Creative Director working throughout Asia, where the brand enjoyed the #1 position within the haircare market.
Instrumental in the sponsorship of both London and New York fashion weeks, he began working on fashion shows and shoots around the world with leading designers, photographers and fashion publications.
After 13 highly successful years with the brand John teamed with international colorist Josh Wood and Belle Cannan to form the Real hair salon. Collectively they developed one of the most prestigious clienteles, formed of some of the world's international influencers from Fashion, Film, Art, and Design.
Approached by the PZ Cussons group John was employed as Creative Director of Hair, where he oversaw the newly acquired cult brand 'Fudge', and 'Charles Worthington'.
His vision for collaborations saw the brands sponsor everything from London Men’s collections, to the Brits, and more.
In June 2016 John joined forces with Revlon as a 'Global Influencer'. He champions the group's stable of Haircare products ranging from Revlon Professional, to men's brand American Crew.
John's latest venture is 'Salon Sloane', a collaboration of world-leading stylists and colourists located in London's prestigious Sloane Square, the heart of Chelsea.